Suburban Semis

The Suburban Semis represent the heart of middle England. They tend to be the foundation of Middle Class suburbia. The members of the group tend to be middle aged, middle-income families, where the primary occupation is middle-management work in large service based organisations. In this group lies the heart if the bureaucracy in Suffolk.

 

The group tends to live in the satellite villages or outer fringes of the larger conurbations in Suffolk. The members tend to live in owner-occupied semi-detached housing that has sufficient garden space to allow for a wide variety of leisure activities.

 

The group tends to live a well-ordered life and has both the time and the leisure to engage in a wide variety of activities. In many ways, this group represents the heart of the political class in Suffolk, as they are the natural joiners, organisers, and doers in society. They tend to have both the time and inclination to become involved in community affairs.

 

There are three sub-groups of the Tribe present in Suffolk - Suburban Mock Tudor, Pebble Dash Subtopia, and Green Belt Hoppers. As a group, they tend to represent the Mid-level to Upscale and Executive Suburban groups, enjoying higher than average incomes and living in Mid to High Value housing. The Tribe is characterised by its uniformity, almost to the point of blandness.

 

As a group, the Tribe tends to be very materialistic - with a preponderance towards consumer electronics and gadgets - and also very social -  with a preference for clubs, societies, and organised leisure activities. The group has both the time and the surplus income to be able to follow these pursuits. There is little individual variation from this theme in the differences between the sub-groups.

 

The Tribe tends to be antipathetic towards what it sees as “inferior” activities. For example, the health conscious members of the Suburban Mock Tudor sub-group show a distinct antipathy towards smoking, whilst the travel loving Green Belt Hoppers are not very keen on domestic activities (normally they engage staff to help with cleaning, gardening, etc.).

 

As the second largest Tribe in Suffolk, the Suburban Semis have been pushing out the Country Dwellers over the past twenty years. Our estimates indicate that this trend will continue over the next twenty years. The key issue facing this group will be the extent to which it can maintain its way of life over the next twenty years. Faced with increased demands on the infrastructure that the Tribe relies upon, will it be able to retain the comfort to which it has become accustomed?

 

 

 

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LOCATION

 

In Suffolk, the Suburban Semis are the primary Tribe in the following Post Code Sectors:

CO1008, IP0404, IP0600, IP0608, IP0804, IP2905.

In Suffolk, the Suburban Semis are the secondary Tribe in the following Post Code Sectors:

CB0807, CB0808, IP0300, IP0405, IP0803, IP1000, IP1100, IP1300, IP1306, IP1403, IP1404, IP1406, IP2000, IP2105, IP2202, IP2806, IP2807, IP2904, IP3000,  IP3009,  IP3101.

 

Click Here to link to a map that shows the locations of the Tribe in Suffolk. The area shaded in Purple is where the Suburban Semis are the primary Tribe, and the area shaded in Orange is where the Suburban Semis are the secondary Tribe.