Stylish Singles

The Stylish Singles are those people for whom self-expression, exploration, style, and tolerance are important. There is only a small grouping of these people in Suffolk – exclusively in central Ipswich. Not unsurprisingly, they tend to be located close to the Victorian Low Status group.

 

The members of the group tend to be very well educated and involved in their work. They are aware of different social groups and enjoy living in a diverse and cosmopolitan environment. The members of the group focus on experiencing life, which usually means that they postpone marriage. They tend to avoid the responsibility of gardens, homes, and children.

 

The group does enjoy the exhilaration of life and will spend freely on fashion, foreign travel, the arts, entertainment, and eating out. Experiences are prized more highly than material possessions.

 

Within the Tribe, there are two sub-groups present in Suffolk - the Town Centre Singles and the Studio Singles. Both groups tend to work in white collar occupations and enjoy relatively high incomes. Both groups are similar in outlook, showing preferences for Outdoor Pursuits, Foreign Travel, and Health Clubs. Whilst the Town Centre Singles show a predisposition for Home Improvements, the Studio Singles show a predisposition for Financial Services. Although this does represent a difference between the two sub-groups, we ought not to stretch the point too far - both groups have far more in common than their apparent differences. This is again shown by noting the dislikes of the two sub-groups. They both have an antipathy for Bargain Shopping and Watching TV.

 

This group is numerically small in Suffolk, and exclusively located in central Ipswich. The numbers are too small to have registered a significant change during the period 1980 to 2000. However, this is likely to change quite radically in the years to 2020. The current regeneration of the Ipswich Waterfront is creating an environment suited to these two sub-groups, and the impending creation of a University located in central Ipswich is also likely to create an influx of people who belong to this Tribe.

 

This is reasonably important to the engineering of a Creative Class in Suffolk, which is seen as a precursor to economic growth within the County. The critical uncertainty to 2020 lies in volume and impact. To what extent will this Tribe grow? And what impact will it have on the indigenous economy?

 
Text Box: The Twelve Tribes Of Suffolk

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LOCATION

 

In Suffolk, the Stylish Singles are the primary Tribe in the following Post Code Sectors:

IP0103.

In Suffolk, the Stylish Singles are the secondary Tribe in the following Post Code Sectors:

IP0102, IP0401, IP0402.

 

Click Here to link to a map that shows the locations of the Tribe in Suffolk. The area shaded in Purple is where the Stylish Singles are the primary Tribe, and the area shaded in Orange is where the Stylish Singles are the secondary Tribe.