Town Houses & Flats

The Town Houses & Flats group consists of mainly smaller properties, generally terraced housing, inhabited by junior administrative and service employees who do not have large families. On occasion, this tribe lives in larger properties that have been divided into smaller self-contained flats. A good proportion of these flats tend to be privately rented.

 

In terms of location, the group tends to be established in the smaller market towns of the satellite areas in Suffolk, and towards the centre of the larger towns. Although suburban in outlook, the group tends not to live in the suburbs of the towns in Suffolk.

 

The group predominately works in the Care Economy where inter-personal skills are at a premium. The members tend to be well informed and sociable in their lifestyles. Their aspirations tend to centre on the acquisition and enjoyment of material possessions.

 

The Tribe has three key sub-groups present in Suffolk - the Bijou Homemakers, the Market Town Mixture, and the Bedsits & Shop Flats. In demographic terms, the Tribe tends to be of the Urban Fringe, but located in the smaller towns in Suffolk. They tend to be both owners and renters of property, who work in the blue collar and service sectors. In terms of income, they tend to be in the range of Low Income (Bedsits & Shop Flats) to midscale income (Bijou Homemakers). As a group, the Tribe tends to be younger than average.

 

The likes of the sub-groups are quite disparate. For example, the Bijou Homemakers have a preference for Espresso Culture, Financial Services, and Affinity Cards; whilst the Market Town Mixture has a preference for Consumer Electronics, Outdoor Pursuits, and Science Fiction. Perhaps the unifying strand across all three sub-groups is that their long term patterns of consumption have yet to be determined.

 

This hypothesis further takes root when we examine their dislikes. For example, whereas the Bedsits & Shop Flats sub-group tends to be smokers, the Market Town Mixture sub-group has a marked dislike for smoking. Equally, there are inconsistencies within the sub-groups themselves. For example, the Bijou Homemakers simultaneously have a preference for Financial Services, with a dislike of both PC Banking and Personal Loans.

 

This group has maintained its levels during the period 1980-2000. However, as the population starts to age by 2020, so this group is likely to decline in relative terms. The key issue surrounding this Tribe is how the other Tribes will accommodate this prospective loss to the workforce.

 

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LOCATION

 

In Suffolk, the Town Houses & Flats are the primary Tribe in the following Post Code Sectors:

CB0800, IP0705, IP1107, IP1201, IP1604, IP1908, IP3301, IP3303.

In Suffolk, the Town Houses & Flats are the secondary Tribe in the following Post Code Sectors:

CB0809, CO1001, CO1002, CO1101, IP0208, IP0404, IP0707, IP1102, IP1109, IP1204, IP1309, IP1505, IP1701, IP1806, IP2307, IP3302, NR3408.

 

Click Here to link to a map that shows the locations of the Tribe in Suffolk. The area shaded in Purple is where the Town Houses & Flats are the primary Tribe, and the area shaded in Orange is where the Town Houses & Flats are the secondary Tribe.